News

The Rise of Influencer Fatigue A Call for Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands...

A Night at the Museum For one night only, 600 East Washington Street was transformed into a collection of exhibitions on connection and conversation. A living tapestry of advertising where...

The Importance of Targeted Media Lists By: Cole Purvis, PR Account Coordinator Pitching media without a targeted approach dilutes the impact of messaging, which is why a well-constructed media list...

Sustainability in Advertising & Marketing By: Rebekah Essick, Group Account Director When was the last time you thought about how the products and services you use every day impact the...

Influencer Impact A shift in public relations By: Tanisha Lewis, PR Account Supervisor In the ever-changing industry of public relations, influencers have emerged as powerful catalysts, reshaping the traditional communication...

When the Cookie Crumbles Adapting to the Demise of Third-Party Cookies By: Dianne Smith, SR. Group Media Director Take it from me, in the ever-evolving realm of digital marketing, adaptation...

&Barr CSO 2023 Community Impact Report By: Erin Gutknecht, VP - Public Relations 2023 was our first full year since &Barr launched our Corporate Social Opportunity (CSO) program, and we’re...

Culture Is Everything. What Drives &Barr's Success By: Morgan Lyons, Assistant Account Executive At a company's core are its people, and here at &Barr, we have some pretty amazing people....

The Importance of a Comprehensive Communications Plan By: Shleby Eiger, PR Senior Account Executive A strategic communications plan can help your organization get its message out in the right way...

Massey Services selects &Barr as first-ever agency of record   ORLANDO, Fla. (Nov. 16, 2023) – &Barr announces its selection as agency of record for Massey Services, one of the...